Tailored to the NCAA basketball tournament, the Dove+Men Care campaign offered portraits of Magic Johnson and other basketball heroes as fathers, husbands and friends. The effort, spanning
traditional media, home-page takeovers and mobile Web sites, also featured the first iAd on the iPad device, as well as the first full-screen iAd.
Find the
complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in
New York on
October 1, 2012