When Men In Black 2 came out a decade ago, smartphones and related apps were futuristic technology. To bring things up-to-date for the third installment, Universal McCann utilized
the Shazam app to allow viewers to procure tickets through TV commercials promoting the movie — the first time a theatrical had connected a TV campaign to a mobile transaction. It also used the
platform to let people view the MIB 3 trailer.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012