Kargo, a mobile publisher network, and McDonald’s partnered to promote McDonald’s Blueberry Banana Nut Oatmeal across Kargo health & lifestyle sites, targeting New York-based users
throughout May and June 2012. In addition to ensuring optimal reach with traditional banners and branded headers on all Kargo’s lifestyle properties, custom 100% SOV site skins on Shape, Radar
Online and Life & Style sites allowed users to click through to the brand’s GPS-enabled mobile site. Once re-directed, users could find a McDonald’s store nearest them with
step-by-step navigation based on their location, driving in-store traffic. Additionally, once landed on the McDonald’s mobile site, users could follow updates on the brand’s live Twitter
feed. The campaign was recognized by Mobile Marketer as one of the “Top 10 Mobile Advertising Campaigns of Q2 for 2012”.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012