Intel partnered with Apple to create an exciting, high-speed iAd that demonstrated the Processor’s attributes. “The Escape” iAd educated and entertained via a game
where users control a femme fatale through four missions to defeat enemies. Intel’s processors play a vital role in empowering users to conquer each mission.
At the end of each
challenge, explanations were infused on how each attribute operates to meet the users’ PC needs, balancing education and entertaining content.
“The Escape” blurred the
lines between content, gaming and advertising for an inescapably engaging experience, resulting in nearly 80,000 challenges completed and a .61% tap through rate.
Find the complete list of
2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012