Ralph Lauren’s full-month takeover of The New York Times iPad app to unveil its 2012 spring line certainly made a fashion statement. Working with mobile ad
platform Medialets and Razorfish, the brand created a first-of-its-kind campaign featuring rich-media banners throughout the app providing a full-screen, in-depth catalog of Polo products. In all,
people could swipe through 50 pages of interactive content and videos. Topping it off, a shopping bag was built into the HTML5 ad units.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012