The iAd promoting the Range Rover Evoque capitalized on features like the gyroscope, accelerometer and compass built into iPhones and iPads to give users a close-up experience
of the luxe truck inside and out and all around. The average time spent with the ad was 77 seconds, with a tap-through rate of .59 percent, topping the iAd average of .50 percent. It also drew eight
views per visit versus the average of three.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012