Recognizing how coffee nuts often consider their order an extension of their personality, Dunkin’ Donuts figured they might be keen on sharing. To that end,
the chain’s Facebook page encouraged them to share The Dunkin’ Donuts Coffee Customizer with friends. From there, they could build and customize an order using their smartphones, swiping
and tilting to, say, add or subtract creamer. Each of the 300-plus customizations came with its own creative copy, too.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012