We’ve all seen how social media works on a large scale, so it’s refreshing to learn how well a program tapping Pandora’s mobile platform could
drive local traffic to — wait for it — a dentist. The dentist hoped to reach a certain type of patient — working professionals with PPO coverage who lived or worked nearby —
and Pandora tweaked its offering to geotarget them specifically. New patient volume surged immediately, from 8-10 per month to more than 30.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012