For a brand like AT&T, its image among millennials is only as good as its local cell coverage. That’s why partnering with Turner Entertainment, and specifically the Team Coco
Tablet App that super-sizes every episode of Conan O’Brien’s talk show, was such a smart move. The master stroke was serving up exclusive Conan content that displayed during AT&T ads,
which roped in the two-screen-savvy, social-media-crazed Conan audience.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012