The MyMix mobile campaign allowed consumers to photograph pictures in print publications like Stylist, Look, Elle, Marie Claire, InStyle,
Glamour, Cosmopolitan, Company, Women’s Health, Red and Bazaar, and search for the items online across eBay’s UK marketplace, where
more than 40,000 online fashion businesses trade. The offline ads led to an online click-through rate of 0.99 percent. Consumers had an option of making a purchase from the app, contributing to
eBay’s 23 percent revenue jump to $3.4 billion in Q2 2012.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012