Marketers tend to overuse the word “immersive” to describe advertising media, but Wunderman pulled it off in this rich media Land Rover iAd. The ad
pulls in the viewer through a gyroscope, creating a 360-degree view of the interior. The average time spent with the iPhone iAd was 77.5 seconds, compared with an auto industry average of 66 seconds.
The iPad iAd produced an average time spent of 80.1 seconds, compared with an industry average of 60 seconds, and tap-through rates of 59 percent and 8.10, compared with averages of .50 percent and
3.0, respectively.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012