FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the keywords in ads
across the Google Display Network, along with specific placements on Web sites like AMC and Forbes. In five days, paid search ads drove more than 4 million impressions and 4,827 clicks to the branded
Web site, with 78 percent of the clicks either during or the day after the show. Site visits rose 1,697 percent, of which 82 percent were new visitors.
Find the complete list of 2012 OMMA
Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012