SMG and Weiden+Kennedy partnered to bring a true second-screen experience to this year’s Super Bowl. The popular animated Coca-Cola Polar Bear characters were on hand
throughout the entire game, reacting in real-time to the play on the field and even the other commercials (unsurprisingly, they found Sir Elton’s Pepsi spot to be a snoozer). The live-stream
experience was designed to work seamlessly across Facebook, YouTube and Twitter, enabling frictionless interaction with the content. The “Polar Bowl” live stream garnered 9 million total
digital streams with 28 minutes of average viewing time.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012