Focus groups are so last century. Who needs one when you can tap into legions through social media? That’s what Lays did in its search for a new chip flavor. Visitors to its Facebook
app were asked to suggest flavors and names. Not sure what you like? The app rifles through your page, a cascade of ingredients and your photos pouring into the Lays bag on screen. The app then
suggests flavors you might like. Apple and brie chips? Delicious.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012