To reinforce General Electric’s Healthymagination global initiative, the company (an Olympic partner) launched HealthyShare, an online destination where
Facebook users can commit to a healthier lifestyle by completing a series of athletic and lifestyle challenges tied to Olympic events. HealthyShare users shared posts with their friends, encouraging
them to join. HealthyShare was mentioned in over 60 national publications, and attracted 67,648 active users who generated 4.2 million story impressions. With the Olympics over, Brand Networks is
evolving HealthyShare as a continuing destination to promote GE.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012