To promote P&G’s Crest & Oral-B Kids products to moms, the brand sponsored and produced content about children’s oral health on the site Cafemom. To help moms win “the
bathroom battle” — getting kids to take care of their teeth — there were posts on topics such as “When A Child Loses A Tooth.” Active discussion boards showed moms’
engagement with questions like, “Is your tween in the habit of brushing, rinsing and flossing?”
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012