When the Sims hit Facebook, it was the convergence of two phenomena and highly anticipated. Dunkin’ Donuts became the first brand to be integrated into the
new game, and Hill Holliday and DD came up with a vital and sensibly implemented integration that related to both game play and the brand. There have been other similar integrations since, but
DD’s is still the most well done.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012