In advance of the launch of the animated series “Electric City” from producer Tom Hanks, Pereira & O’Dell created a completely unbranded
first-person ARG and blog called “TapJoint,” and seeded it in the gaming community. Speculation grew at what the game meant as the community collaborated on efforts to solve the game,
which integrated elements of the series, which is set in a city in a post-apocalyptic world. As the audience grew, players gradually unraveled the mysteries in the game, one of which was the true
nature of “Electric City” and when it would air on Yahoo.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012