Each of Best Western’s 4,000 hotels around the world is independently owned. The brand had this concern: “In an industry where the standard is
consistency and homogeneity within a brand family, this made it hard for consumers to know what to expect at each of our hotels.” Gotham created a series of documentary videos designed to turn
this independence into an asset; each video features the compelling story of a Best Western hotel owner.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012