Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo in an effort to connect the brand
with a younger audience. The resulting video featured an insight into the band that fans of the band and music in general could appreciate, and would seek out and watch. The brand was still there
throughout as the band worked on the new song and discussed the songwriting process, but was not obtrusive.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012