• by Staff Writers , September 6, 2012

This initiative deserves distinction for both execution and choice. The vSlider ad unit created by the agency offers video in a way that is visible, but hardly intrusive. The ad pops up on the bottom right of the screen next to — not on top of — the content. The unit offers several click-through options, including to an Amazon purchase location. Also, the agency was careful to place the ads on targeted sites without other video ads, so they would stand out.