The campaign uses a clever way to persuade males that using condoms is a good idea: showing obnoxious children. Kids are seen shrieking and crying in a well-produced video —
accessible via a mouse-over — which ends with a shot of the product and the tagline: “Feel everything. Except the joys of fatherhood.” There’s a link to online purchase options
and social media sites.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012