• by Staff Writers , September 6, 2012

 

“Follow The Wings” was developed by Sunovion’s Lunesta® brand team as an integrated campaign to leverage brand awareness of the LUNESTA moth. The campaign was brought to life through a 3D mapping event of the moth floating across various buildings in NYC. It was filmed to be a viral video (generating 300k views to date) and then launched on the web. The goal was to drive users to followthewings.com where they could learn about LUNESTA and play an interactive game that was tied to a charity, CARE. $1 was contributed the first time each person played every day, plus every time it was shared with a friend.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012