In the winter of 2011, Situation Interactive and the Radio City Christmas Spectacular set out to craft a high-touch digital campaign to capture the magic of the Radio Christmas
Spectacular, while telling a story about the best gift of the holiday season -- friends and family. “The Perfect Gift” is a customizable video that takes the viewer on a holiday journey
utilizing the viewer’s Facebook friends and photos to create a Christmas video featuring an emotional story and dynamic surprises.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012