Imagine seeing someone collapse in cardiac arrest. What would you do? What should you do? Rather than offer a CPR video, the agency created a site that shows the reaction of
people in a mall to just such an event. The interactive video asks users to choose an action. The simulator has racked up 2.5 million uniques, half of them organic, and is being used throughout the
world to educate people on what to do if YOU go down in the street.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012