The newly designed First Niagara Bank site is written in clear, simple language. The site has interactive features allowing people to get information about particular products
— like mortgages — based on how they answer questions about their individual circumstances. The site’s interface allows people to easily set up direct deposit, reorder checks and
other banking activities. First Niagara’s Web site also recommends products based on pages that customers view. For instance, if someone looks at the refinancing page, the company might
recommend a home equity line of credit.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012