Gatorade wanted a mobile site that not only reached cell-phone savvy teen athletes, but also spoke their language. Instead of just stripping down the current site, VML developed a navigation
style that mimicked the way people actually use smartphones. This seamless interface made it easy for athletes to navigate the site and quickly get to the information they needed. By playing off
users’ actual phone behaviors, Gatorade and VML made it possible for teen athletes to get what they wanted, how they wanted it — no matter where they were.
Find the complete
list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York
on
October 1, 2012