Commentary

2012 OMMA Awards Finalist: Web Site Excellence: Technology & Web Services, EffectiveUI, Adobe

Adobe

EffectiveUI created a customized dynamic content engine for the Adobe Interactive Guide. The Guide offers both a content Web site and desktop application that serves thousands of Adobe channel and sales reps worldwide and provides the latest Adobe product information, promotions, prices and SKU numbers. Adobe also selected EffectiveUI to improve the user experience of the Guide in creating a single user interface across desktop and Web versions. EffectiveUI’s Technology Services team identified and customized the dynamic content engine (based on open source software Drupal) and architected the system to localize content in 12 languages initially. 



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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