Innovation in Web technologies and coding languages lets Web sites evolve from static information hubs to experiences. Microsoft’s Internet Explorer team wanted to do more than drive trials; they wanted to tell a story and give users reasons to be fans. They used the best in open Web standards and HTML5 to develop a parallax campaign landing experience for Internet Explorer. The beauty of the site really shines in its simple, standards-based code. The entire site was built with Web developers in mind, taking Beauty of the Web far beyond the normal expectations and functions of a traditional marketing site.