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2012 OMMA Awards Finalist: Web Site Excellence: Retail, Barneys New York, HUGE

Barneys

Barneys New York had redesigned barneys.com with one goal in mind — translating their in-store shopping experience onto the Internet. The new look reflects the elegant and high-class style of Barneys’ products. The navigation was simplified, while customer engagement was amplified, introducing new features such as Complete The Look, Favorites, and Exclusively Ours. These new interactive features provide an update on current seasonal styles, a fun social way to shop, and a look into the industry’s most talented designers’ lines.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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