• by Staff Writers , September 5, 2012

LeBron James’ goal in creating his Web site was to reinvent his online presence, so SapientNitro handed the control over to the fans. A community was developed where LeBron fans were able to post comments, photos, and videos, which can become featured content on lebronjames.com. The more involved the user is, the more rewards they acquire. James’ Facebook, Twitter, and YouTube are integrated within this community, allowing him to be more accessible to his fans. User engagement and traffic continues to increase.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012