When first viewing this Web site, there is plenty of what this recognizable youth brand is known for — pink. Launched in May 2012, Barbie now has a reality series, “Barbie Life in the
Dreamhouse,” which has already gained 13 million views within the first four months. The Dreamhouse features a Web game, B Friends, where users interact with Barbie characters each week as they
post comments, polls and tasks on the user’s profile page, which then coincides with the narrative of the Web series.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012