Mag Bag: MPA Relaunches Web Site

MPA-BMPA Relaunches Web Site

MPA, the Association of Magazine Media, has revamped its Web site,, for an improved user experience and navigability to content including industry data, trends, research, guidelines, and information about events.
The MPA Web site is organized into several content categories. For example, “Insights & Resources” includes research, data, trends, publications and guidelines for magazine media. It also hosts the Magazine Media Lab and Magazine Advertising Case Studies, a database of ad campaigns that ran in magazine media properties that were particularly effective.
The “Industry News” section aggregates industry-related headlines from the MPA, member companies, and external sources, including press releases, blog posts, social media feed and press articles. The “MPA Daily News Roundup” is a members-only newsletter translated for the Web, which is updated by its editors live throughout the day; its archives are also incorporated into the site’s search.
“Advocacy Issues” updates visitors on the efforts of the MPA’s Washington office, which lobbies on behalf of the magazine media industry. Finally, the “Events & Training” category provides information on a variety of conferences and professional development seminars, including a full-year calendar and online registration.
USA Today Launches Prime for High School Sports
High school sports is one of the most intensely followed local news categories. USA Today is hoping to cash in on that interest with a new magazine, Prime, which highlights local high school football programs and stars in 11 markets. With an initial circulation of 550,000, the color insert will be delivered along with the national newspaper in markets including Washington, D.C. and Phoenix, according to Adweek. The trade mag quotes USA Today Sports President Tom Beusse:  “There are 12 NFL games every Sunday. There are 7,000 high school football games every Friday night in this country. It’s a phenomenon like nothing else.”
Source Interlink Buys CarDomain Network
Source Interlink Media has acquired CarDomain Network Inc., which provides online social sharing tools and content for automotive enthusiasts. Its platforms, including,, and, will complement an automotive and enthusiast portfolio which includes brands like Motor Trend, Hot Rod, Four Wheeler, and Motorcyclist. Launched in 1998, has over 2 million registered users and nearly 1 million user-generated vehicle profiles. delivers over 3.5 million video streams per month. aggregates blogs from professional journalists and enthusiasts devoted to car culture and community.
Coles To EIC, Cosmopolitan
Joanna Coles has been named editor in chief of Cosmopolitan, replacing Kate White, according to Hearst Magazines. She comes to Cosmopolitan from her previous role as editor of Hearst’s Marie Claire, where she was credited with reviving the title and also achieved fame herself with regular appearances on “Project Runway All Stars.” Cosmopolitan’s longtime editor Helen Gurley Brown, who transformed it into the publishing juggernaut it is today, passed away last month.
Larsen To EVP, Group Prez, Time Inc.’s News and Sports Group
Todd Larsen has been named executive vice president and group president of Time Inc.’s News and Sports groups. Larsen was tapped for his expertise in setting up paid content models. He previously served as president of Dow Jones & Co., where he was responsible for business operations at The Wall Street Journal, MarketWatch, Factiva and Dow Jones Newswires.

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