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WPP Ignites New Red Fuse Unit For Colgate-Palmolive

Colgate-Palmolive has joined Mazda, Lincoln, MillerCoors and Bank of America as WPP clients deemed worthy of their own dedicated operating unit, writes Rupal Parekh.  Called Red Fuse Communications, the new unit will merge Colgate account teams from media agency MEC, creative shot Y&R, digital agency VML and other WPP entities.  Steve Forcione, WPP Global Managing Partner, was named CEO of Red Fuse.

Read the whole story at Advertising Age »

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