• PC World , Friday, September 7, 2012 10 AM

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. The company has designed the service, an IBM Smarter Commerce offering, for organizations to outsource their online marketing efforts, obviating the need to develop marketing software in house and hire an IT team to manage it. The service provides the ability to select target customers for a product campaign, to design an email solicitation or Web page, as well as analyze the results of how many people responded to these marketing efforts.

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