Around the Net

Mobile Email Opens Climb to 36%

  • Adotas, Friday, September 7, 2012 4:45 PM

According to a new report by Knotice, mobile email open rate during the first half of 2012 was 36%, up from 27% for the last half of 2011. The report also predicts a "mobile tipping point" where brands will see the majority of their opens occurring on mobile devices within the next 6-12 months. 

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