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Defining Trust In Search, Links

Eric Ward believes trusted links don't exist, but they can gain worthiness by people, which in turn looks more favorable to Google's bots. He reminds us that "worthiness" remains dependent on what people search for and whether they find it helpful. Ward tell us "this means if you sell the best steaks on the planet it won't help your rankings to have 150 links from vegetarian Web sites."

Read the whole story at Search Engine Watch »

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