• by Joe Mandese  @mp_joemandese, September 17, 2012

The conversation at OMMA Display Europe has shifted from the intergalactic (see post about Econsultancy’s Linus Gregoriadis’ presentation) to the interplanetary. During the “What is Premium Now” panel discussion, the panelists debated the very definition of premium inventory, with the consensus that it has become one of the most “overused” words in our industry, because, well, everything is premium, right?

Not so, said one panelist, quipping, “If you’ve got an ad impression and its on Jupiter, nobody want to see it.”

“Soon, maybe,” added another panelist, suggesting that the online display marketplace may in fact be going interplanetary soon, if not intergalactic.