Around the Net

Return Path Launches Tool to Provide Insight into Competitive Email Campaigns

Return Path today launched several new products as part of its Email Intelligence Suite for Marketers, designed to help marketers solve measurement and analytics challenges. One of these - Inbox Insight - offers visibility into competitors' campaign performance through real subscriber activity, including percentage of emails read, forwarded, deleted after reading, deleted without reading, subscriber engagement levels, ISP-marked spam, user-marked spam and other metrics.

Read the whole story at MarketWatch »

Next story loading loading..