Around the Net
Return Path Launches Tool to Provide Insight into Competitive Email Campaigns
- MarketWatch, Tuesday, September 18, 2012 5:15 PM
Return Path today launched several new products as part of its Email Intelligence Suite for Marketers, designed to help marketers solve measurement and analytics challenges. One of these - Inbox Insight - offers visibility into competitors' campaign performance through real subscriber activity, including percentage of emails read, forwarded, deleted after reading, deleted without reading, subscriber engagement levels, ISP-marked spam, user-marked spam and other metrics.
