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Apple Pips YouTube, Aston Martin As 'Coolest Brand'

Twitter has overtaken Google in the annual CoolBrands list for 2012, thedrum.co.uk reports. The list, which ranks those brands viewed by the public to be the “coolest” on the market, saw Twitter climb to fourth, after not even ranking in the top 20 last year. Google, meanwhile, has risen from seventh place to fifth, whilst its YouTube platform came second. Overall winner, however, was Apple. Aston Martin fell to third.

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