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Why (and How) to Make it Harder to Subscribe to Your Email List
- Real Magnet Blog, Monday, September 24, 2012 4:40 PM
With the rise in importance of engagement metrics as a deliverability measure, email programs need to focus on subscribier quality over quantity. One way to achieve this is to add a little friction into the signup process to pre-qualify new subscribers and help ensure they are more engaged with the brand.
