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Holiday 2012 Tips You Might Overlook

Holiday campaigns this year will likely include digital coupon and rewards programs. Michael Amar provides a list of questions that marketers may want to answer before getting started. Begin by determining campaign objectives. Then map out traffic plans, create viral promotions, and align digital campaigns with online and offine brand stategies. Consider iTunes and Amazon gift cards as an incentive to increase loyalty or sign-ups for email and SMS referrals.

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