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Econsultancy Swallows New Media Age

After being downsized and taken out of print, UK digital-marketing trade publication New Media Age (NMA) will now be folded in to a rival website bought by its owner. NMA’s publisher Centaur bought Econsultancy – a site bringing news, analysis, research and training to digital marketers – for up to £50 million ($81 million) in June, saying the 13-year-old site was “highly complementary”. Now Econsultancy announces that NMA, which was taken out of print and left as a website last year, and Econsultancy will be “joined together”. 

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