Commentary
Armstrong On AOL's Differentiation
- by Gavin O'Malley , Staff Writer @mp_gavin, October 1, 2012
How would you describe AOL’s current strategy in one word? Company head Tim Armstrong’s going with “differentiated.” It’s all about content and brand differentiation, AOL’s CEO & Chairman just told MediaPost columnist Bob Garfield at OMMA Global.
"We've taken a very differentiated approach," according to Armstrong. "Our content strategy is very differentiated."
Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.
