Commentary

Armstrong's No-Apologies Approach

Regarding Armstrong’s rocky relationship with Wall Street (and a recent proxy fight, which aggravated that relationship), Armstrong tells OMMA Global attendees: “Our strategy is crystal clear … You either believe in our differentiated strategy, or (you don’t).”

(That crystal clear strategy, in short, involves “differentiated” content complimented by deep Project Devil-led -- as well as highly programmatic, high frequency, highly-scaled -- ad opportunities.)  

Rare among CEOs, Armstrong is all in, reminding us that he’s put tens of millions of dollars of my own money into AOL. “That’s unique,” he says.   

 

 

 

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