• by Joe Mandese  @mp_joemandese, October 1, 2012

Asked by an OMMA Global attendee how disruptive augmented reality might be on advertising and media strategies, Pepsico digital chief Shiv Singh said it’s – virtually – not a factor, yet.

“I don’t think it will disrupt media in the next 12 months, and certainly isn’t likely in the next 24 months,” Singh said.