Andrew Keller at CP+B said the issue was the economy as much as anything. "I had to wear a blazer, because people think I'm a kid." You gotta come up with a leaner model. we have seen budgets cut
in half. we got into digital a long time ago and that makes up for 40% of dollars for us." He said the agency has also gotten involved in production, producing all digital work in Colorado, with video
production in LA. "In Miami it was a very DIY attitude. It was an in-house mentality that made work better."