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Interbrand Finds Coke Still No. 1 In Value
“We remain very humble that we’re in that top spot,” said Joseph V. Tripodi, executive vice president and chief marketing and commercial officer at the Coca-Cola Company. Tripodi has spoken frequently about how increasing the effectiveness of ads will help the company increase its revenue to $200 billion in 2020, from $95 billion in 2008. Although “nothing lasts forever,” Tripodi said of the 13-year streak, the company will strive to keep the Coke brand relevant through innovations in how it engages with consumers.
