Commentary
'Mobile Is A Great Example Of How Our Context Is Screwed Up'
- by Joe Mandese @mp_joemandese, October 2, 2012
That quote came from SapientNitro Chief Creative Officer Gaston Legorburu. He said it while I was interviewing him life on stage at OMMA Global this morning, and while it's difficult to live blog while on stage, I took some notes to blog this afterward, because I thought it was really insightful.
Legorburu was talking about the concept of "storyscaping" and how agencies are evolving
into storytellers who create meta narratives incorporating brand stories with consumer stories across an array of meida platforms.
In that context, he said, "What the
phone is, is a remote contro to my story and your story."
Well said.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
